Did you know that about 97% of Internet users use Google’s search engine? Every day millions of Polish users use TOP10 search results to find specific information, products or services they need. It is this huge share of Google in the Internet that has made the appearance of your website at the top positions of search results is one of the most effective and at the same time the cheapest methods of acquiring customers.
So how to find yourself in Google’s TOP10 results? The answer is simple – order a positioning service (SEO), behind which there is already a very complicated and often long-term process of work on the website and beyond.
So if you have a website, run an online shop or you are just about to appear on the web, then website positioning is just for you.
What is website positioning?
Website positioning service is a set of a large number of optimization activities on the website, i.e. SEO (Search Engine Optimization) and beyond, aimed at increasing its visibility in search results, which is expected to result in an increase in traffic on the website and thus a greater chance to attract additional customers.
Google algorithms, which are responsible for evaluating the website and determining its current position in search results, in their evaluation criteria take into account more than 200 different factors that affect the position.
Website positioning is a continuous process in which all these factors must be constantly monitored and improved in order to achieve or maintain high positions. This process requires individual strategy, ongoing analysis and cyclical optimization work both inside and outside the site.
Maintaining high positions often requires as much effort as developing them – in order to effectively position your website and then ensure stable positions for selected key phrases, we keep track of changes in algorithms, activities of competitors and trends in the Internet.