Google Adwords is a tool that helps you increase sales by attracting potential customers to your website. You can advertise yourself locally and globally. Google can reach its target group in a variety of ways, offering text ads on the search engine, graphic ads, video ads on YouTube and mobile ads on apps. The use of AdWords does not seem to be complicated, but professional AdWords campaigns, which bring the intended effects, are created by specialists. Learn what successful AdWords campaigns are like and how to create them.
Professional advertising is tailored to the industry.
The success of a campaign depends first and foremost on reaching the target audience with a precise message. When planning a campaign, it is important to get to know the nature of a given activity – professional advertising is tailored to the industry and target group. Adequate targeting helps to achieve the expected results. Precise definition of the target group is the key to increasing the conversion and increasing the profits of the company. Advertising targeting reaches users with a potential interest in the topic. The AdWords system allows you to manage and direct campaigns in a chosen way. You can bet on remarketing, i.e. aim at the group of people who have already visited a given website. You can consider language, location or keywords. Google gives many possibilities, creating the AdWords campaign it is worth to precisely define the target group, thus reach the interested parties with the message.
Successful Adwords campaigns need the right keywords
The professional AdWords campaign contains carefully selected keywords. Thanks to that, after entering a given phrase in the search engine, the customer can see the website of the company whose products or services we advertise. It is important to consider and analyze what potential clients write into the search engine in order to create a successful campaign. Precise selected words minimize campaign costs, so when determining them it is worthwhile to consult an AdWords specialist, who is able to assess the marketing potential of a given phrase and its actual cost. Keywords should accurately describe the product or service we sell. Phrases must not be too long, important to be as convergent as possible with the operator. The accuracy of the advertisement and the accuracy of the messages are evaluated by Google when estimating the so-called Quality Result.
High Quality Result is characterized by professional advertising of AdWords
The Quality Result is Google’s estimation of the value of advertisements, keywords used and websites promoted in the campaign. It is available in a scale of 1 to 10 and has three components:
the expected click-through rates,
the accuracy of the advertisement,
evaluation of the quality of the target page.
Personalised advertising, tailored to users’ needs, is rated best. Such campaigns have a good CTR click-through rate, which has a positive impact on Google’s overall rating. When defining the quality of advertising, the system pays attention to the quality of the page to which the advertisement refers. The website should be user-friendly and well-designed. The Web is positively perceived as having convenient navigation, engaging texts and a clear structure. Technical issues – such as charging time and responsiveness – are also key. It is worth taking care of the condition and optimization of the website to which the campaign is directed.
High Quality Result means that Google assesses advertising and target pages as useful to users. The higher the result, the lower the cost of advertising and the more effective it is.
Google takes care of the personalisation of your advertising campaigns.
For the AdWords campaign to be effective, it must be optimised. Even small changes in the settings can increase the range. It is worth taking advantage of the options offered by Google and moderating and improving the original assumptions of the campaign on an ongoing basis. Special extensions in Google AdWords allow you to personalize your ads. This includes the option to add a phone number or a location. The customer, knowing that the shop is located close to his place of work or home, is more eager to take advantage of the discounts and promotions offered. Extensions increase the functionality of the advertisement, its visibility and effectiveness.
A professional AdWords campaign requires the right content
What is professional advertising made up of? From a text that will interest a potential customer. It should be written in the language of advantage, encourage to click. It should answer questions that customers ask themselves about the advertised product or service. Presenting the real benefits is the task of text advertising. The so-called benefits are more effective than showing the specific characteristics of a product. With the help of a text, marketers are supposed to establish positive relations with the customer, alleviate consumers’ fears and ultimately to sell. It is worth taking care of the quality of the content, it is it that builds the advertisement.
The AdWords system offers many possibilities, campaigns can be adapted to the requirements of different industries, to the specificity of the operation of a particular company. It is worth creating an ad