Personal data in marketing ecommerce

When operating your own online shop, remember to comply with the relevant standards and to consider certain aspects that may affect your future compliance with the law. The use of e-mail marketing is also part of this.

The vast majority, almost 90%, of owners of Internet enterprises use the so-called e-mail marketing. What is it? Well, email marketing is nothing more than advertising, as well as newsletters, which are sent by e-mail to many customers. At the same time, all this is closely linked to personal data, as the e-mail address is also protected by data.

Although for many business owners using these e-mails for a variety of studies and orders is a perfect opportunity to send out their own advertisements, it may not always be as easy as it was at the beginning. Often, many people mistakenly think that they do not need permission to process similar information when they receive it.

So if you want to use your customer data for marketing purposes, you must first have the permission from potential customers and also the permission to send trade information about electronic communication centres in accordance with the Act on Provision of Services by Electronic Means.

How do I obtain customer consent?

The answer to this question is relatively simple. When you open an account with a private individual, you must include legal rules that you agree to the processing of your personal data, including your e-mail address, when you select them. Moreover, consent cannot be marked by default, which also entails a breach of the law by business owners.

It is worth remembering that when you share your personal data with others, you should enter into agreements that apply to your email marketing activities. You can also enter into cooperation with a company that has a system for this form of advertising, where any personal data is contained.

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