Ecommerce goes to social media

Social media are regularly used by 63% of Internet users. With increasing reach, e-commerce is becoming more and more social. Over 40% of Internet users like and follow their favourite brands on social networking sites, and this often translates into a greater propensity to buy. Social media also significantly shorten the process of buying. The customer avoids registering and creating an account. They are also a good place for e-shops to communicate with existing customers and are a chance to acquire new ones.
– Social media have a very large impact on the development of the electronics industry, especially on the development of online stores and the entire e-commerce industry in the USA. First of all, social media means reach news agency from the Chamber of Electronic Economy. -According to our report, 68 percent of 24.8 million American Internet users use social media. Therefore, every shop that thinks seriously about the development of the electronic economy should be active in this area.
The report “I like it or I buy it” by the Chamber of Electronic Economy and the research company Mobile Institute indicates that 86% of Internet users in the USA have an account on at least one social networking site, and 63% use social media regularly. Direct purchase by social media was made by 32% of their users. Slightly more people declare that they used the “buy” button and bought through a social media account. 61% admit that it is a useful functionality.
– Very interesting conclusions concern questions about the “buy” option in social media and logging in to external systems using social login. In both cases, over 30% of consumers claim to use these options. It is important that businesses and shops notice this trend and enable consumers to use this option, because it significantly facilitates sales from the research company Mobile Institute.
The survey shows that social media support e-commerce directly, as they allow to bypass one of the most disliked processes by consumers, i.e. registration or logging in to the e-shop.
– First of all, social media means maintaining the loyalty of current customers. It is very important that the shop keeps in touch with its consumers through this channel. But social media are also new customers. If the shop facilitates access to its products to consumers through the “buy” button or direct logging in through social media, then the number of customers is growing significantly. Sympathy for the brand is also growing,
43% of social media users like and observe some brands. The majority of users of such portals emphasize that it increases their liking for a brand, and ultimately it may lead to a greater willingness to buy its products. 60 percent of those who like and observe different brands confirm that they made a direct purchase through social media.
– Over 50% of users actively seek opinions about products and services in social media. We follow brands mainly to collect inspirations,”
Thanks to social media, consumers will get to know new brands. 46% of social media users admit it, and 44% of users bought a product that they had never considered buying before, thanks to information from social media. Another 40% turned preferences and decisions to buy a product of a particular brand into social media based on information.
– Every shop should include development in social media in its strategy. When thinking about the customer, he or she should think globally about his or her online activities
Every fourth social media user claims that a brand absent from social media “is already lost at the moment”, every fifth one considers it “not on time”. The younger consumers, the higher the percentage of such opinions.
Social media is regularly used by 63% of internet users. With the growing reach, e-commerce is becoming more and more social. Over 40% of Internet users liked and tracked their favourite brands on social networking sites, and this often translates into a greater propensity to buy. Social media also significantly shorten the process of buying. The customer avoids registering and creating an account. They are also a good place for e-shops to communicate with existing customers and are a chance to acquire new ones.
– Social media have a very large impact on the development of the electronics industry, especially on the development of online stores and the entire e-commerce industry in the USA. First of all, social media means reach news agency from the Chamber of Electronic Economy. According to our report, 68 percent of 24.8 million American Internet users use social media. Therefore, every shop that thinks seriously about the development of the electronic economy should be in this area.

Ecommerce goes to social media
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